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Diverse Business Blog: Tips for Incorporating Value Sustainability and Gr...
Tips for Incorporating Value Sustainability and Growth for the minority business community
1. Stay relevant – your business must provide the goods and services that are needed by your customers. Your focus should be to meet the needs of the customer. Are you staying current with their mission, objectives, strategies, buying process. How do you incorporate the current trends into your business model? Are you aware of the current trends?
2. Traditional marketing methods are now enhanced by the use of new online communication technologies. Are you in the mix? Are you sharing your expertise through email marketing or informing prospects and customers/clients about your firm’s new initiatives, services, products or even sales? Perhaps blogging is a better solution for your type of business. Do you have a Facebook Fan page; are you using your brand on your fan page? There are small businesses that don’t have a web page; however, they are maximizing the use of fan pages on Facebook. Are you tweeting – a great way to expose your knowledge and expertise to the public.
3. Have a listening campaign – find out what your competitors are doing; find them online. Not only can you check their websites but now you can look them up on LinkedIn; check to see what others are saying about them on Yelp; watch their tweets on Twitter or see if they have a YouTube site. There are a vast amount of social websites today; to narrow it down; check the competitor’s websites to see where they are posting.
4. Follow your clients and prospects - Are your clients/prospects using social media? If so, be sure to follow them; it’s a great way to keep current with their new initiatives and direction; they’re priorities; any changes taking place. Get to know more about the companies you are selling to and those you wish to sell to. Learn how they want you to do business with them. The federal government has a heavy online presence; be sure to follow them; oh by the way, their websites are chock full of information on how to do business with them, what they are buying and their contracting process.
5. Take advantage of the various preference contracting programs that corporations and the federal government sector have in place; e.g. 8A Business Development; HUB Zone; MBE/WBE/DBE/SBE programs; WOSB; EDWOSB and more. Okay what does all of that mean – need help; that’s where I come in. There’s plenty of help available to you – look up your local Small Business Development Centers - go to http://www.asbdc-us.org/index.html ; or contact economic development corporation in your state. Reach out the local Procurement Technical Assistance Centers (PTAC):
6. Networking - Be sure to join your trade associations; become certified by Minority Supplier Development Council in your state; join the Chamber of Commerce. Do the homework first to be sure it is a good fit for you; and once you’ve joined – be active. Learn how to effectively network; create, build, maintain and sustain relationships; it is the crux to sustainable businesses. Remember networking is about what you give; the receiving will come from when and where you least expect it.
Hear the interview with Stephanie Burroughs on Diverse Business Show:
"How to Deliver Value Create Sustainability and Exp..." hosted by Diverse Business on #BlogTalkRadio http://tobtr.com/s/1619643
Diverse Business Blog: Tips for Incorporating Value Sustainability and Gr...: "
Sunday, January 23, 2011
Saturday, October 23, 2010
Pam Perry's Ponderings: What the HELL is social media - in 2 minutes
Pam Perry's Ponderings: What the HELL is social media - in 2 minutes: "Social Media is networking on steroids. OK? If you are in business. You need it. If you are looking for a job. You need it. If you are l..."
Wednesday, October 6, 2010
Social Media Marketing with Pam Perry, PR Coach
Check out this SlideShare Presentation & go to: http://over40socialmedia.eventbrite.com
Monday, September 27, 2010
Career Fair 2010: Revving Up the Motor City…Ready, Set, Go (Put DETROIT Back to Work!) - diversebusinessoppty's posterous
Career Fair 2010
Revving Up the Motor City…Ready, Set, Go
Whether you are a job seeker, employer, or potential sponsor—we invite you to participate in the inaugural Revving Up the Motor City…Ready, Set, Go Career Fair—an event sure to help get Detroit back on its feet!
WHO:
CareerBuilder, Focus: HOPE, Fox 2 News, Kelly Services, and the Michigan Minority Supplier Development Council are teaming up to host this event, featuring potential job opportunities with employers throughout the Metro Detroit area, as well as key employment tips for attendees.
WHEN:Thursday, October 7, 2010
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HOW:
The career fair will be divided into three sections:
- Ready – Detroit-area organizations will help job seekers become job-ready; covering topics from preparing a resume to dressing for interview success.
- Set – Job seekers will have the opportunity to talk one-on-one with a recruiter, job counselor, or coach to review qualifications for strengths and learn about job opportunities with participating employers on-site.
- Go – Employers will be talking to job seekers about available jobs—including seasonal, part-time, temporary, or full-time openings.
WHY:
To help put Detroit back to work!
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We look forward to Revving Up the Motor City and getting Detroit back to work—see you there!
If you have any questions, please contact us at readysetgo@focushope.edu
or Ken Harris at 313.873.2141 (www.mmbdc.com)
EVENT SPONSORS:
Companies throughout Detroit have come together to make this Career Fair the best it can be. Thank you sponsors for your commitment and support in getting Detroit back to work:
Allstar Transportation
Career Builder
DTE Energy
Focus: HOPE
HOV Services
Kelly Services
MMSDC
Minacs
Sprint
JOB READINESS:
Representatives from various industries and companies will be on hand to help job seekers become "job ready:"
Career Builder
Detroit Michigan Works
Focus: HOPE
Kelly Services
LinkedIn
MSU Extension - Wayne County
Southwest Solutions
Sprint
JOB OPPORTUNITIES:
Employers from the surrounding metro Detroit area will discuss potential job opportunities including:
Aflac
Asset Acceptance Capital
Blue Cross Blue Shield
Continental AG
DTE Energy
Enjoi Transportation
HOV Services, Inc.
Iron Mountain
Kelly Services
Macy's Fairlane Towne Center
Meijer
MMSDC
Minacs
Prestige Promotional
Career Fair 2010: Revving Up the Motor City…Ready, Set, Go (Put DETROIT Back to Work!) - diversebusinessoppty's posterous
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Friday, September 17, 2010
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Wednesday, July 21, 2010
Monday, July 19, 2010
Saturday, July 17, 2010
Wednesday, July 14, 2010
The importance of Black businesses to the community
Check out this SlideShare Presentation:
Wednesday, June 2, 2010
Monday, September 21, 2009
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