Friday, December 26, 2008

Look for the interview I did with Morris Chestnut on YouTube about the hot new movie. Coming soon....
"NOT EASILY BROKEN" is an uplifting drama about love and family adapted from the book of the same name by renowned pastor and author Bishop T. D. Jakes. Starring Morris Chestnut & Taraji P. Henson.(TRISTAR PICTURES) Rated PG-13. (trailer)
Get this book: "David Mathison's BE THE MEDIA is a text and bible on how modern methods permit every person and organization to reach an audience that only a few years ago was reserved for the multi-billion dollar media conglomerates. It is a reference for uninhibited and unlimited methods that use print, computers, and the whole spectrum of devices right at hand in almost every community and household. It shows how to spread ideas without the traditional massive presses, major networks and commercial studios."
- Ben H. Bagdikian, Author, The New Media Monopoly; Pulitzer prize-winning journalist; Dean Emeritus, Graduate School of Journalism at the University of California, Berkeley

Tuesday, July 1, 2008

Ministry Marketing Solutions \\ Marketing the Message

Ministry Marketing Solutions \\ Marketing the Message

So can you afford not to promote your book if God told you to write it?
BY: Pam Perry,

“I want to be on the New York Times best-seller list. I know everyone is going to want my book. It’s anointed.” I hear stuff like this from new authors all the time. Strangely, those who have been in the game for a while don’t say such statements. They’ve learned. Even the authors who have a track record with three or four books published (not just printed), don’t expect to be the next “Oprah book club darling.” Everyone who is anyone wants their book on Oprah. I just smile when I hear the comment and pray, “Lord, help me.”

I specialize in the Christian market because I believe in the message of the Gospel. That’s my mission – to market the message of the gospel to as many people as possible. So I run across tons of Christian authors. I encourage many to write their books. I even mentor some through the self-publishing process. Yet, I always tell to write what God tells them – not what’s popular.

This is where it gets sticky. Even though God may give you a word to write and the book is published, it doesn’t necessarily mean that you’re going to be the next T.D. Jakes or Joyce Meyer. The book may be anointed but it still has to be sold through the world system – which is business. I try to tell authors “do not despise small beginnings.” Every business has cycles. Start up is phase 1 – and the most expensive.

Books are business. People pay money for books and when money is exchanged, there are expectations. People buy what they are motivated to buy – not necessarily what is “best” for them but what they desire. Advertising, marketing, publicity create desire.

Now, if an author were to print books and give them away – that’s another thing. No marketing is needed. But most want to make some sales. And it seems like some new authors even dream of being “rich and famous” and having people hunt them down for an autograph.

I don’t get it. What’s the heart motive? That’s why I don’t promote people – I promote the message of Jesus through their books. If it’s all about the fame, prestige and money, there are easier ways to become a millionaire. If your heart is not right or your ego is out of line, the book will flop. Guaranteed. God resists the proud.

Once the book is published a lot of authors believe it will sell by itself. Many Christians sway the other way and are too humble to tell anyone about their book. They believe if they put it up on Amazon or tell a few of their “yes buddies” it will take off. NOT! Just like any product that is sold for cold cash, it must be marketed and promoted in order to sell. It takes money to make money.

What part of that don’t Christian authors get? If they “get it,” why don’t they want to invest in the process to getting the book out there? Or why don’t they have a realistic marketing plan that will move books on a consistent basis? Why do they think others should “sow” to help them make books sales?

Why is it, “My book will help people” translates into “I don’t have the money to pay to promote it?” If God gives the vision, He will make provision to pay the professionals to make the book look excellent and be marketed professionally.

It’s really a disservice to the name of Jesus when I see authors who are in the book business and have not done their “homework.” They make a mockery out of the gospel by not doing things in an excellent manner. If the book that God told them to write is so important, then why don’t they do all that is humanly possible to make it appealing so people can buy it?

We are not to hide our light under a bushel and Christians will never sell the millions of books on Amazon – without some kind of marketing plan and PR strategy. God always had a plan – and Christians need one too – and to work it! By: Pam Perry, 2006©

Wednesday, April 30, 2008

Meet the authors - Business Mentors - Guests on WCBH

Our topic tonight : The Entrepreneurial Spirit -
How to start, run and grow your business!

Guests are:
Dr. Bellandra B. Foster
SuperParent Wishes and CEO Dreams?

Have you longed to contribute to household income with your own small business-
then wondered how you could do it and keep your family thriving, as well?

Bellandra Foster kept God first, her marriage and children foremost-and became the successful entrepreneur she'd always dreamed of being! Her seven "no-nonsense" guidelines will show you, also, how to:

· Define your business, guided by God
· Identify your passion, personality, purpose
· Refine your vision along the way
· Maintain perspective as the business grows
· Sustain motivation among staff, siblings, and spouses
· Accept the subtle costs of being the boss
· Make room for "Cuddle Time"

Start the company you've always wanted-and keep the home team winning, too!

Bellandra Benefield Foster is the Founder and President of BBF Engineering Services, an engineering consulting firm. Married for over 23 years and the mother of two sons, she has created a formula for combining a successful professional life with a peaceful, nurturing household. Dr. Foster earned her Ph.D. in Civil Engineering from Michigan State University, worked in industry-then founded her own company. She is a popular speaker on success in combining marriage, family, and entrepreneurship. Dr. Foster has been nationally recognized in Jet, Black Enterprise, and Essence magazines.

For more info go to

Dr. Gail Hayes

A speaker, writer, or trainer who ignites your spirit and creates an atmosphere of inspiration, motivation and contagious enthusiasm, you have but to look directly at Dr. Gail Hayes or Dr. Gail, as others affectionately call her. Her up front, in your face, in your heart style of delivery leaves audiences longing for more and challenged to act on visions and dreams unfulfilled.

Dr. Gail is the author of several books including Daughters of the King, (Warner Books/Walk Worthy Press), My Vision Journal, and In the Royal Court. She is the creator of the Dr. Gail's Purpose Point™ System, The Twelve Points To Purpose™ Workshop and CD Series, the Did You Know? CD/Journal Series for Girls and Boys, and the Locket & Pocket Socket™ Character Value Puppet Program. She also designs and markets her own line of fashion accessories.

Dr. Gail's writing appears in the national anthologies, God Allows U-turns, A Woman's Journey (2002) and Journeys of Love (2005) from Barbour Publishing. She also publishes The Crown, a monthly publication. She has been featured in numerous newspapers and magazines in addition to being interviewed on many national and international radio and TV programs.

Dr. Gail is a member of the Advanced Writers and Speakers Network (AWSA), the Society of Children's Book Writers and Illustrators (SCBWI) and the Christian Authors Network (CAN). She holds a BS in Criminal Justice, MA in Public Relations, and Ph.D. in Counseling. See

The Man
Everyone has a story to tell, but few would prove to be as profound and inspirational as that of Mr. Kenneth Brown. Born into impoverished conditions, his teen parents raised him and his siblings, to never exist poor in spirit or drive. Though starting his journey in less than ideal circumstances, his focus and hunger for excellence, has led to monumental personal and professional opportunities. As one of the youngest McDonald's owners and operators, he has proven to be a formidable presence in the arena of entrepreneurial accomplishment.
The Mission
Chronicling the story of Ken's preparation for success in his first book entitled "A Leap of Faith", he makes clear his life's goal- to Live In Freedom Everyday (L.I.F.E.). This well worn ambition shall soon grace the pages of his latest book, which bares the same title. Here, Ken's focus is the presentation of the 'Six principles for Successful Living', where he continues to challenge himself and others to accomplish their full potential. His favorite mantra is "Life is 10% of what happens to you and 90% of how you respond to it." He is proving to change a lot of lives, as he walks what he talks.
The Movement
As clear as the call of a herald, is the voice of Ken Brown in this age of mediocrity. His message of hope, delivered across this nation, serves to propel the small and the great alike to pursue a new level of accomplishment. Infecting and empowering by words shared in due season, Ken's insight and fervor engages all to ascendancy, long after his physical presence is absent. Building so carefully upon a foundation laid by yesterday's greats, Ken Brown takes seriously the responsibility of today's agents to affect change; change that comes by leveraging opportunities through words as well as work, stirring tomorrow's achievers. With endorsements from renowned mentors Les Brown, Tavis Smiley, Ronald Hariston, and Herbert Harris, you can see that Ken Brown is well equipped to encourage others, inspire dreams, and instill hope.
Visit for more information.

About Karen Taylor-Bass

Taylor Bass has amassed a phenomenal list of accomplishments in the public relations industry. In addition to introducing the world to award winning recording artists -- Jill Scott and D'Angelo, Taylor Bass has established herself as a leading media coach, public relations and marketing consultant boasting a diverse client roster which includes Harper Collins Publishing, Chris Gardner (CEO and author of "The Pursuit of Happyness') and CITIGROUP just to name a few.

Taylor Bass will add columnist and radio personality to her list respectively as she will join "The Network Journal Magazine," the premier monthly Black professional and small business resource as a monthly contributor discussing what she knows best- Public Relations and if used effectively can be the ultimate empowerment tool; and, Radio-One station in Augusta, Georgia for a weekly empowerment program entitled, "As Powerful As You Want To Be."Considered one of the premier authorities in the public relations industry, Karen Taylor Bass has set the standard in providing personal and professional empowerment services to students, entrepreneurs and corporations. Her message of public relations as an empowerment tool has appeared in such publications as Marie Claire, Ebony, Billboard, Pathfinder Travel and Essence and in her sold-out self-published journal, "Public Relations for Everyday People."
Taylor Bass' unique message of public relations as an empowerment tool is designed to uplift people to live their dreams.

For more, click here

Saturday, March 8, 2008

How to Reach the Readers

Twenty Five Ways To Use Your Computer for Book Promotion

1. Articles
2. Author Bios
3. Banners
5. Book Plates
6. Business Cards
7. Brochures
8. Cardboard Tents
9. Databases
10. E-zines
11. Flyers
12. Greeting & Note Cards
13. Letterheads
14. Labels
15. Media Kits
16. Manuscripts (First chapters for advanced reading copies)
17. Newsletters
18. News Releases
19. Postcards
20. Posters
21. Promotional Cards
22. Reviews
23. Stickers “Local Author”
24. T-shirts “Autographed Copy”
25. Web sites

Pam Perry



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